Kith Taps Into ‘Seinfeld’ With Yankees Campaign Starring …

Jason Alexander, fittingly, has been enlisted as the star for a new Kith campaign.

The Seinfeld alum appears in the just-released campaign for a New York Yankees collection in partnership with Major League Baseball, featuring artwork in commemoration of the team’s World Series Championship history. As Kith and/or Seinfeld enthusiasts will note, this isn’t the first time an alum from the classic comedy has been tapped to lead a campaign for Ronnie Fieg and company.

In 2022, Jerry Seinfeld starred in a campaign for the brand. Before that, J.B. Smoove, from Seinfeld co-creator Larry David’s Curb Your Enthusiasm, starred in his own. The latter was part of an extensive HBO partnership, complete with accessories like a wood coaster and a poster.

Key pieces in the new Yankees collection include Yankees-ified takes on the Coaches Jacket, the Nelson Crewneck, the Wyona Full-Zip, the AVIREX Flight Jacket, and more. On the accessories side, fans can look forward to New Era caps and the K40 Duffle, also Yankees-ified for this run.

Fieg is also reprising the Clarks Originals 8th St collaboration, resulting in tri-branded Sunderland silhouettes in sand and navy colorways.

The full collection is set to drop this Friday, Sept. 26, at 11 a.m. ET. Below, get a look at the new campaign featuring Jason Alexander.

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