Rich Paul New Balance 2010 Plum Brown Release Date
The Rich Paul x New Balance 2010 “Plum Brown” is the latest chapter in Paul’s growing presence in sneakers. After introducing his Klutch Athletics line and dropping a clean take on the 550, Paul now moves to the 2010 — a model quietly gaining momentum among New Balance fans who like that blend of lifestyle and technical runner DNA.
This Plum Brown colorway leans warm and layered, mixing deep burgundy mesh with plum suede overlays and a subtle gloss on the logo. It feels more grown, less flashy — almost like an evolution from the pink 2010 pair Paul previewed courtside during the shoe’s early revival. His branding touches remain minimal, showing up on the tongue in a way that complements rather than overwhelms.
If anything, this project shows how Paul approaches footwear: confident, but not loud just to be loud.
The Rich Paul x New Balance 2010 “Plum Brown” is expected to release Holiday 2025 at select retailers and NewBalance.com.
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Rich Paul x New Balance 2010
Color: Plum Brown/Burgundy
Style Code: U2010RP1
Release Date: 2025
Price: TBA




