Jordan Brand NIL Class of 2025
The Jordan Brand NIL Class of 2025 just added serious star power, creating one of the strongest young rosters the brand has formed in years. This group blends on-court skill, national attention, and the type of charisma Jordan usually targets when building its next wave of talent.
UConn forward Sarah Strong headlines the signings after a huge freshman season that delivered another championship to Storrs. Her combination of strength, footwork, and steady poise feels very Jordan Brand, especially given the program’s deep history with the Jumpman.
Cameron and Cayden Boozer join her with an equally strong résumé. The twins dominated high school basketball, stacking championships before heading to Duke. Cameron has opened his college career with impressive production, while Cayden brings a smooth, steady guard game that fits the modern NIL era.
Kiyan Anthony, son of longtime Jordan Brand icon Carmelo Anthony, rounds out the roster as one of Syracuse’s rising faces. His ability to create space, hit tough shots, and handle pressure has already made him a key scorer. His connection to a longtime Jordan icon adds an interesting legacy thread that sneaker fans will definitely watch.
This lineup joins names like Kiyomi McMiller and Kiki Rice, expanding a growing youth movement. Expect new campaigns and player-driven stories tied to the Jordan Brand NIL Class of 2025, with launch details and product rollouts arriving through Jordan Brand retailers.
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