Black Friday 2025 Sneaker Deals
Black Friday 2025 is upon us and, for sneakerheads, that means one thing: savings. From brands to retailers across the industry, some of the biggest discounts of the year are dropping once the Thanksgiving plates have been cleared.
To help you cut through the noise, we’ve pulled together the standout sneaker deals taking place right now across the biggest names from Nike and adidas to Foot Locker and GOAT.
To wrap up, these are the best sneaker discounts available for Black Friday 2025.
ASICS
Where: Asics.com
Code: Not required
Deal: From now through Dec. 1, Asics members automatically receive $50 off a $250 purchase. Membership is free to join.
ADIDAS
Where: Adidas.com
Code: Not required
Deal: Adidas’ Black Friday Sneaker Sale is live with up to 60% off across the site.
NIKE
Where: Nike.com
Code: BFRIDAY
Deal: Nike is offering an extra 25% off sale items, with total savings reaching up to 50% off in some categories.
FOOT LOCKER
Where: FootLocker.com
Code: Not required
Deal: Score up to 50% off both online and in-store. Discounts are automatically applied at checkout.
CHAMPS SPORTS
Where: ChampsSports.com
Code: Not required
Deal: Champs is rolling out up to 60% off top-brand sneakers for Black Friday.
FINISH LINE
Where: FinishLine.com
Code: Not required
Deal: Enjoy up to 50% off new footwear drops and classic styles, available online and in stores.
JD SPORTS
Where: JDSports.com
Code: Not required
Deal: JD Sports is running up to 50% off deals through the end of the week both online and in-store.
CROCS
Where: Crocs.com
Code: Not required
Deal: Get up to 60% off select styles online and in-store.
GOAT
Where: GOAT.com
Code: Not required
Deal: GOAT is hosting a special zodiac-themed event on its app instead of traditional markdowns.
EXTRA BUTTER NY
Where: ExtraButterNY.com
Code: BFCM25
Deal: Take 30% off sitewide with the promo code, with certain items discounted up to 80% off.
NEW BALANCE
Where: NewBalance.com
Code: Not required
Deal: New Balance members get early access to Black Friday with 40% off select styles.
HOKA
Where: Hoka.com
Code: Not required
Deal: Hoka members can score $40 off $200, $50 off $250, or $60 off $300.