A Ma Maniere Air Jordan 6 Smokey Mauve Release Date
The A Ma Maniére x Air Jordan 6 “Smokey Mauve” continues AMM’s approach of treating sneakers like storytelling. Rather than just applying neutral suede and calling it luxury, the brand ties each release to a lived experience. For Holiday 2025, that message centers around commitment — showing up, working, and believing in yourself even when no one’s clapping.
This release is part of the “Built For This” campaign. It’s a continuation of Whitaker Group’s narrative tone: resilience, dignity, and everyday perseverance. The Smokey Mauve color palette isn’t loud, but it’s rich. Soft nubuck wraps the upper, paired with faint satin-like shine along the tongue. The quilted liner returns — at this point, it’s a signature AMM design language — offering that familiar “quiet luxury” feel sneakerheads immediately recognize.
One detail I really appreciate: the aged outsole. It adds depth without leaning too hard into the “vintage” trend. It feels intentional.
Each pair arrives with packaging featuring artwork by Jammie Holmes, specifically his piece Malcolm, capturing a young man listening to Malcolm X — tired, but determined. It mirrors the campaign message beautifully.
Alongside the shoes, AMM is releasing a small apparel capsule including a knit polo, track jacket, and pants. And yes — the Air Jordan 4 “Dark Mocha” later this season ties into the same theme.
A Ma Maniere Air Jordan 6 Release Date
The A Ma Maniére x Air Jordan 6 “Built For This” (Smokey Mauve) releases November 21, 2025, at 12PM ET on a-ma-maniere.com and via in-store raffles. The EQL draw runs from November 11 to November 17 across all Whitaker Group retailers.
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A Ma Maniere x Air Jordan 6 “Built For This”
Color: Smokey Mauve/Black-Diffused Taupe-Cameo Rose
Style Code: IF3103-200
Release Date: November 21, 2025
Price: $225
