Adidas Club 520 Partnership Details
The adidas Club 520 partnership feels like one of those moves that makes perfect sense the moment you hear it. Adidas Basketball has officially teamed up with Club 520, the podcast that’s been quietly turning into must-watch hoop content over the last two years. It’s the kind of alignment that shows adidas is leaning into voices that actually live in the culture every day.
Club 520 — led by Jeff Teague, DJ Wells, and Brandon Hendricks — has grown fast because the show doesn’t try too hard. It’s loose, funny, and honest, and the stories hit because they come from guys who’ve actually been through it. The jump from 35,000 to more than 760,000 YouTube subscribers in under two years proves the audience isn’t just watching — they’re locked in.
For adidas, the timing couldn’t be better. Harden’s tenth signature shoe is loading, and tapping into a platform built on raw storytelling gives the brand a clean way to connect with hoop fans who want something real. It also sets the stage for deeper community-driven projects, which is where adidas has been trying to push its basketball identity.
If things keep moving in this direction, the adidas Club 520 partnership could become one of the brand’s most important culture plays — and fans should expect plenty of moments, stories, and new gear tied to it.
Stay up to date with all upcoming sneaker releases from our Sneaker Release Dates page. Be sure to follow us on Twitter and Instagram.
