Jahmyr Gibbs Signs With Jordan Brand
Detroit Lions running back Jahmyr Gibbs joins Jordan Brand, becoming the latest NFL star to wear the Jumpman. The signing was first revealed publicly in September 2025, though the deal had been finalized on Gibbs’ 23rd birthday, March 20.
The Jumpman logo represents greatness to Gibbs. He always thought it was for the best growing up and now he’s a part of that. “Playing in Jordan is continuing a legacy with my own swagger,” Gibbs said. The truth is, that mentality shows up with his speed and no-look style.
Jordan Brand announced Gibbs as part of its “Our Turn” campaign, with the running back to be seen in limited edition apparel and sneakers. It comes after his impressive seasons in Detroit over the past two years, which have included two Pro Bowl appearances and a tie for the rushing touchdown lead in 2024. The announcement was met with praise across social media, with many noting the good pairing between Gibbs’ playstyle and Jordan’s history.
This new partnership is especially significant because Gibbs had already been a Nike athlete, dating back to his collegiate years at Alabama and into his first years in the NFL. While a move to Jordan Brand, a subsidiary of Nike, Inc. all together, is seamless, the scrutiny just multiplies. Especially this one point sneakerheads will look at: what he decides to wear his cleats through each and every Sunday will likely be as scrutinized as his end zone dance.
Jordan Brand’s NFL rosters have always been stacked, but signing Gibbs shows that the brand is looking towards the future. His deal further tightens the link between football and streetwear, where Jordan has been a dominant force for decades.
Expect Gibbs to continue making headlines both for game-changing plays and for the exclusive Jordan cleats and sneakers he debuts.
The Jahmyr Gibbs Jordan Brand partnership is official. Watch for on-field moments and upcoming footwear drops tied to his journey.
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