Sashiko Nike Vomero Plus Worn by Tim Cook at Apple Ginza
Apple made headlines this week not just for the iPhone 17, but also for an unexpected sneaker appearance. During the reopening of Apple Ginza in Tokyo, CEO Tim Cook showed up in a custom pair of Nike Vomero Plus sneakers crafted with sashiko embroidery.
Made in collaboration with a group of mothers from Otsuchi Town in Japan called Sashiko Gals, the design firm sought to honor traditional craftsmanship while bringing in elements from modern sneaker culture. They reimagined the Vomero with layer upon layer of indigo patchwork, raw stitching, and pops of orange that connect directly to the bold ZoomX midsole. The added details make the pair a standout, while also offering a nod to Japan’s history with sashiko embroidery. The combination of old and new feels right at home under Apple’s brand.
Interestingly, this sighting followed Travis Scott’s vintage Apple sneakers worn during the iPhone keynote, keeping the spotlight on sneaker culture within Apple’s orbit. Cook’s one-of-one pair was reportedly created exclusively for the Ginza reopening, making it a true rarity. Atmos creative lead Hirofumi Kojima captured close-up images, giving sneakerheads a rare glimpse at a potential grail.
At this stage, there’s no indication the sashiko Nike Vomero Plus will see a public release. Still, this moment highlights how custom projects can bridge tech, culture, and fashion in surprising ways.
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