Snoop Dogg-Owned Ice Cream Company Sues Over ‘Swizzle’ Na…

Snoop Dogg‘s ice cream company is going at Edible Arrangements over the term “swizzle.”

The rapper and entrepreneur co-owns the company Bosslady Foods, in partnership with Happi Co. Bosslady makes the ice cream brand Dr. Bombay, which went to market in 2023 and sells the flavor Tropical Sherbet Swizzle — a play on both the “swizzle stick” used to stir tropical beverages, and the Snoop-associated term “shizzle.”

But Edible Arrangements, which has several trademarks around the term “swizzle,” responded to the flavor with a cease and desist. That led to the latest development this week: Bosslady suing Edible Arrangements in federal court.

In a suit filed on Thursday (September 11) and obtained by Complex, Snoop’s company demanded to be allowed to use “swizzle,” since Edible Arrangements had never used the term for frozen desserts or ice cream.

But Bosslady took things a step further and asked a judge to revoke several of their opponents’ trademarks, saying that in some cases, “swizzle” was too generic to be trademarked, and in others that Edible Arrangements had used fraud to obtain the marks.

Bosslady’s suit referred to businesswoman Shari Fitzpatrick as the “swizzle” originator.

“By her own account, Shari Fitzpatrick—the owner of Shari’s Berries and Berried in Chocolate, among others—came up with the term ‘swizzle’ one day while drizzling chocolate syrup on fruit,” the complaint reads.

“Fitzpatrick did not use or register the ‘swizzle’ term as a trademark, opting instead to place it into the public domain as a signifier for the act of decoratively drizzling syrup on fruit and other foodstuffs, as well as the resulting ‘swizzle’ design or pattern thereby created.”

Bosslady is asking the court to revoke six of Edible’s trademarks, prohibit the business from using the term “swizzle” on ice cream, and impose monetary damages.

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