The Duo Behind D.I.O.S. Accomplish Their Mission

D.I.O.S. stands for “Did it Ourselves.” In the case of this streetwear label, its founders, Le$ and Jorge Casanova, are one hundred percent true to their name. “Our workflow is just go. Go, go, go. Don’t wait for approvals. Don’t wait for anybody to give you a cosign,” Casanova says. Watch above to see the third episode of Portraits of Heritage, a new series created in partnership with Modelo, to see the duo discuss being inspired by their families and their own hustle.