Hunter and Represent get together on streetwear-meets-Americana collab

July 2 will see the debut of an interesting collab between two British premium-luxury names with Represent’s latest link-up being with heritage brand Hunter. 

And it’s interesting not only because of the two names getting together but also stylistically. Their new mini collection “blends British tradition with American influence, tapping into Represent’s vision to bring a fresh, Americana-inspired edge to the brand’s UK streetwear roots”. 

The collection “explores Western iconography, focusing on the cowboy boot which has been reimagined onto Hunter’s iconic Original Wellington Boot silhouette”.

The capsule features two exclusive boot styles — the OG Short Boot and Play Short Boot — “which draw inspiration from the classic Western aesthetic, redesigning Hunter’s Original Wellington with a cut top line, distressed detailing and 3D embossed textures to echo the silhouette and decorative stitching seen on vintage cowboy boots”. 

But true to Hunter’s heritage, both styles are made from 100% rubber. They’re available in traditional black and dark brown colourways in unisex sizing. 

As Represent is involved, there’s apparel too with a curated range of co-branded 100% cotton T-shirts and hoodies, with a washed finish “to give the collection a faded vintage look”. Plus there are accessories, such as a baseball cap and bandana decorated with Western iconography.

The range features a unified emblem blending the Hunter logo with Represent’s signature ‘R’ initial.

Matthew Salter, executive VP, Partnership – Marketing at Hunter’s owner Authentic, said: “By blending British heritage with an Americana edge, this collection speaks directly to a new generation of style-conscious consumers.”

And Represent creative chief and founder George Heaton added: “A year ago I moved to Los Angeles, California to build the brand from the ground up over here, and as a concept we’re digging into American history through design and details. What if British Classics met Americana on a Hunter boot? This is probably my favourite collaboration idea in our history, because it was so natural and didn’t come as a pitch or a conversation, it was simply an artistic idea on an existing silhouette.”