Luton Town FC reveals ‘first-of-its-kind’ kit with Reflo

Sustainable performance sportswear brand Reflo has revealed its first English football home kit for Luton Town, to be worn for the English League One team’s 2025/26 season.
 

The shirt claims to be a first of its kind, designed with Reflo’s Reloop technology that allows “for a fully recyclable shirt to set a new standard for sustainable teamwear in professional football”.
 
It comes in the team’s ‘Luton Orange’ with tonal graphics that symbolise “continuous forward motion with a nod to the Club’s proud heritage”. A fresh bomber-style crew neck “updates the look while staying true to the Hatters’ unmistakable identity”, Reflo said.

Released as part of the club’s first full season with Reflo as ‘Official Teamwear Partner’, the home kit is created from 100% recycled polyester and engineered “to be mechanically recycled at the end of its life”.

Rory MacFadyen, co-founder and CMO of Reflo, said: “Luton Town are setting a new standard. This isn’t just a kit. It’s proof that innovation and legacy can work hand in hand. We’ve built them to perform, but more importantly, we’ve built them to last, avoid landfill and be reborn. This is the future of teamwear.”