Lilly Pulitzer launches the Vintage Vault

Lilly Pulitzer is opening the doors to its rich design history with the launch of Lilly’s Vintage Vault, a new initiative celebrating over 65 years of colorful design history.

The Vintage Vault officially opens on August 21 with the first drop: Lilly’s Zoo. Originally released in 1974, the playful print returns in saturated blues and vivid tones, reimagined on modern silhouettes including women’s styles and the brand’s classic children’s shift. 

“With the opening of the Vintage Vault, we’re reconnecting with some of the most iconic prints in our brand’s history,” said Michelle Kelly, CEO of Lilly Pulitzer. “We’re proud to honor our roots while inviting a new generation to fall in love with the timeless joy of our brand.”

First imagined in Palm Beach in 1959, Lilly Pulitzer redefined resort wear with joyful prints, hand-painted fabrics, and effortlessly elegant silhouettes.

The Vault unites the original 1962–1985 print library recently acquired from a private collection with the complete archive from 1994 onward. It will continue to bring select heritage prints back to life on new silhouettes and refreshed collections, through limited-edition drops, special collaborations, and more. 

“Our brand has always thrived on creativity, color, and community,” added Mira Fain, chief creative officer. “These heritage prints are a vibrant reminder of the originality and optimism that have defined Lilly for over 65 years – and we’re thrilled to welcome them back.”