Burberry back-to-school campaign all about ‘playground to classroom style’

Back-to-School (BtS) isn’t all about mass-market, price-conscious functionality. Luxury house Burberry is “taking childrenswear from the playground to the classroom in style”, with new its Winter 2025 campaign.
 

For Burberry, this means mini iterations of its house codes “alongside playful new prints”.

Of course, the extremely well-known Burberry Check “adds expression” to the school uniform, from quilted jackets and corduroy trousers to cashmere scarves and practical backpacks.

And for later in the season, there’s heritage-inspired outerwear, (think Gabardine and cotton hooded trench coats and hooded puffer jackets) layered over jumpers knitted with the house’s ‘Thomas Bear’ and seasonal ‘Big Ben’ design while footwear includes trainers, sandals and Wellington boots. Completing the collection, there are also check cashmere scarfs, backpacks and a duck pencil case. 

Burberry has been enjoying some success with its focus under CEO Joshua Schulman on its classic pieces and this BtS season is no different. The luxury label is pitching timelessness with an edge to the affluent parents who’ll be buying this collection and based on Schulman’s results so far, it could prove to be a winner.